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Internal linking for SEO
Internal linking is often an underused tactic in SEO. Not only do they act as a signal to search engines, but they help users to navigate the site, providing links to related information and similar products. This can also help to aid conversion. This guide aims to define internal linking, explain why it’s so important…
DATE POSTED: 09/05/2022
Content Pruning for SEO: the How & Why
A common myth in the SEO industry is that you must be publishing ‘x’ amount of content on your website regularly to rank well over time. It’s true that by providing your target audience with valuable, relevant, and optimised content that answers questions and shares insight, you are likely to see increased visibility. However, the…
DATE POSTED: 21/04/2022
Content Decay: How to Recover Lost Traffic and Build a Moat Around Your Content
When devising a content strategy for your business, it’s tempting to focus on just creating new content. But by ignoring the content that already exists on your site, you’re missing out on a big opportunity to gain more traffic. The hard truth is that no piece of content will perform well forever. Google updates their…
DATE POSTED: 28/03/2022
Can SEO Help Reduce Your Website’s Carbon Footprint?
Many people assume that the internet is largely eco-friendly. However, while accessing content online reduces the usage of resources like paper, websites, for the most part, are not carbon neutral. In fact, the internet and websites have a very real environmental impact – regardless of whether we can see it or not. It is reported…
DATE POSTED: 16/03/2022
The Best Digital Jobs In The UK According To Data
According to a report commissioned by the UK government, 82% of job openings advertised online across the UK require digital skills. The same study attributes a 29% higher salary and a 59% reduced risk of redundancy (due to automation-led obsolescence) for these digital jobs. Not only does this illustrate the importance of digital skills –…
DATE POSTED: 11/03/2022
CHow to Measure Digital PR: A Data-Driven Approach
The beauty of digital marketing is that everything can be measured. With SEO, you can measure organic search rankings and the resulting organic traffic and conversions. With PPC, you can measure cost per click, cost per conversion, and return on investment. With email marketing you can measure open rates, click through, and revenue. Almost every…
DATE POSTED: 08/03/2022
Spotlight on Aleyda Solis – International Women’s Day
When searching for inspirational women in SEO, Aleyda Solis has to rank near the top. On International Women’s Day in 2021, we asked our team which women in the industry inspire them… there was one name that came up a lot! Aleyda Solis has had a huge positive impact on our team, and this year…
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YouTube SEO
YouTube is one of the world’s biggest search engines. Utilising it for your business can build brand awareness, drive traffic to your website and even generate direct sales. YouTube SEO can help make sure your video content is more visible, more accessible, and most importantly gets you more views. If you’re interested in other ways…
DATE POSTED: 17/02/2022
Using Videos for SEO
Videos can be a powerful tool to engage with your audience, present information and enhance your offering. But videos can also be used for SEO – search engine optimisation. They can help to drive traffic to your website and improve a user’s experience. Want to learn more about using videos to improve visibility? Read our…
DATE POSTED: 16/02/2022